Frontrunner brands are already taking steps toward Web3, experimenting within the realms of immersive experiences promised by the metaverse, new models of value built on cryptocurrency, digital scarcity and decentralized transactions, branded NFTs, virtual lives—the list goes on and on. Showing up on these new platforms takes different skillsets and different mindsets alike.
Simultaneously, in a world cautiously coming back to life post-pandemic, digital has an important role to play in helping customers feel safe. The new normal is shaping up to be one built on hybridity—seamless interactions between expertly merged online and offline experiences. Will Web3 make space for disruptive ideas to take root?
The time for new is now.
Download the new frog report ‘Expectations vs. Reality’ to learn how to turn radical, disruptive ideas into transformative products, services and experiences that change companies.